26 June 2012
Today saw Melanie reunite with her fellow Spice Girls Emma, Geri, Victoria and Mel B for the first time since the 'Return of the Spice Girls' tour in 2008. The fab five came together to announce the upcoming West End musical, 'Viva Forever!' which is based on the songs of the legendary girl group.
The girls held the press conference at the St Pancras Hotel in London which was also the location for their first music video 'Wannabe' and of course the moment couldn't pass without a few pictures being taken by the press on the infamous staircase.
With songs from the incredible Spice Girls, Judy Craymer has assembled a creative team that includes script writer Jennifer Saunders (Absolutely Fabulous, French & Saunders) and director Paul Garrington to bring the fresh, original story of 'Viva Forever!' to the stage.
'Viva Forever!' tells the story of a beautiful, talented girl and her best friends who get swept up in the obsession of today's TV celebrity culture. As she follows her dream, the musical charts her journey into the world of overnight fame and its impact on her relationships with her mother and the friends she thought she'd have forever. From London to Spain and back again, as they confront the bitter reality of fame and as the world judges her, she and her mother learn to empower themselves and be who they really want to be.
Melanie is very excited about today's launch and the musical: "An emotional and proud day, back with my girls, where it all began! So excited the musical is finally here, and it truly is better than we could ever have imagined. Judy Cramer and Jennifer Saunders have done an incredible job. Girl Power! Viva Forever!"
Tickets to see 'Viva Forever!' are now available. 'Viva Forever!', will open at the Piccadilly Theatre in London's West End in perfect time for Christmas. 'Viva Forever!' will preview from Tuesday 27 November and officially open on Tuesday 11 December 2012. The show will be on eight times a week:
Monday - Thursday at 7.30pm
Friday at 5.00pm and 8.30pm
Saturday at 3.00pm and 7.30pm
£52.50, £35.00, £20.00 – all performances until 10 December 2012
£67.50, £45.00, £20.00 – all performances from 11 December 2012
Piccadilly Theatre, Denman Street, London W1D 7DY
Telephone 0844 871 3055 or book online www.VivaForeverTheMusical.com - tickets are currently on sale for shows until June 1st 2013.